Report: 2014 Christmas Shopping in Europe

Perform or Perish! Digital Shopping on Track to Unseat In-Store Shopping

Thank you for your interest in this report.

Dynatrace have commissioned a survey to over 4,500 smartphone/tablet users with local research agencies in the UK, Germany and France inquiring about this year’s shopping plans. The findings reveal that Europeans plan to take a multichannel approach in their vast majority – and retailers need to PERFORM on digital channels or they will PERISH.


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