FTD delivers exceptional customer experience with Dynatrace

FTD is a global florist brand, housing well-known brands such as Interflora and ProFlowers.

Jay Topper, Chief Digital Officer, explains how FTD implemented the Dynatrace platform on the florist industry’s ‘Black Friday’ and the impact this had – not only internally, delivering more cart to orders than ever before, but the external customer experience during the shopping process.

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