As government agencies look to modernize their IT environments, they face the challenge of implementing a digital transformation strategy that will allow them to: update and rationalize legacy technology systems; take advantage of the benefits of a cloud environment; foster a culture that results in faster, higher quality release cycles and continually lift the benchmark on the quality of customer experience.
One way to overcome these challenges? Digital experience management. Digital experience management is understanding how users interact and how performance affects user behavior. So whether it’s on a mobile device, or whether within a government agency branch, digital experience management gives you a real-time feedback loop. This loop enables agencies to see where users are dropping out or having a bad experience and how to prevent these issues from happening in the future.
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