Today‘s consumers are tech and media savvy, with access to anything 24/7. They have high expectations for their user experience and if anything hinders that, whether a slow site or worse, a crashing mobile app, you can expect them to voice their complaints over social media or take their business to a competitor.
As an eCommerce vendor, you are challenged to keep up with these demands to deliver seamless digital experiences as sites grow more complex. You need to weigh the impact your site complexity could have on customers while managing the entire digital performance of the business.
The path to digital performance success requires a joint effort from IT and business. This allows for insight into the business impact of performance issues, translating into actionable information for all stakeholders.
This white paper examines modern consumer behaviour as it continues to grow across multiple channels and how eCommerce organizations need to invest in digital performance to improve the demands of omni-channel customer experience.
