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What the smartest brands know about CX ...

and what they still aren't doing about it

On-Demand Webinar
Increased investment in customer experience doesn’t lead to better business results for most companies. Why not?

Surveys show that digital business leaders understand the link between CX and Digital Experience (DX) – the degree to which web and app interaction is fast and free of technical errors. They know that DX affects business results – yet these same professionals often lack an assertive DX strategy. In fact, benchmarks show that many prominent brands are moving in the wrong direction!

View this two part on demand video:

  • Part 1: Dr. Natalie Petouhoff, Vice President and Principal Analyst at Constellation Research, discusses the state of customer experience, and the interrelated impact of social and digital.
  • Part 2: Steve Trimbo, leader of Dynatrace’s Global Omni-channel Practice, introduces a framework for assessing your organization’s Digital Customer Experience Management Maturity,
    and shares insights from his many consulting engagements with leading brands around the world.
Digital Experience could be the missing ingredient in your efforts to improve customer experience.

Reserve your spot while seats are available.
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Dr. Natalie L. Petouhoff, Vice President and Principal Analyst, Constellation Research

Dr. Natalie Petouhoff is a keynote speaker and researcher in all customer-facing applications, including Social, Mobile, Digital, Listening and Monitoring, Marketing, Commerce, Customer Experience of IoT, Customer Care, Customer Service, and Contact Centers. Clients look for her guidance and perspective, which is always refreshing, paradigm-shifting and innovative.

Petouhoff was voted one of the top 100 Most Influential Women in the World, as one of the top 50 CRM and Customer Experience Professionals and in the Top 20 for Social and Digital Media Experts. She is often quoted in USA Today, Adage, BusinessWeek, Fast Company and The New York Times.
She previously was a management consultant and systems integrator at PwC, a Forrester analyst and chief digital and social media strategist at Weber Shandwick. These roles have helped thousands of clients provide better customer experiences.

Connect with Dr. Natalie Petouhoff:
Email: Natalie@ConstellationR.com
Twitter: @drnatalie


Meet the Speaker