Amway's Strategic Transformation Efforts Empowered by Dynatrace [Video]

Amway is one of the largest direct selling private companies in the world. Selling home care and personal care products around the world requires an intense focus on maintaining a high-quality customer experience.

Hear from Luke Nieuwenhuis, VP & Regional CIO at Amway as he describes the transformational success they’ve seen putting digital customer experience at the forefront of their business and IT strategies. With Dynatrace, Amway IT holds a key leadership position within the company driving changes in customer experience, experience design and digital environments. These key internal efficiencies are resulting in a huge external effect, driving connected go-to-market plans and better distributor relationships.