2015 Happ-e Holiday Recap:
Online Shopping at the Tipping Point

On-Demand Webinar

Learn about key online shopping and e-tailer performance trends based on the 2015 holiday season, and prepare for the new digital customer. 

The 2015 holiday shopping season reinforced something retailers already know - that shoppers' habits and expectations are changing, as they shift to online. But the speed at which this transformation is occurring may be surprising - online sales for Thanksgiving and Black Friday were up 18% this year, while in-store sales for the same period fell 10%.

Have we reached the "Tipping Point" for online retail? How can retailers deliver the customer experience demanded by digital shoppers who are increasingly millennial, mobile, and social? Join guest speaker Forrester Principal Analyst, Sucharita Mulpuru, and David Jones of Dynatrace in a live webinar:

  • Discover 2015 holiday shopping trends that challenged expectations and introduced new requirements to best serve digital customers.
  • Compare performance of leading retailers from this holiday season tracked by the Dynatrace annual online shopping performance benchmarks.
  • Get technical – we’ll discuss analysis and the impact of site and app performance on holiday shopper behavior. How sensitive are conversion rates to page load speeds and other metrics?

Whether you’re assessing your holiday performance or getting ready for the next big sales event, this webinar will give you expert insights to how you can tip the odds of online success in your favor. 


Peter Wannemacher 
Sucharita Mulpuru
Vice President, Principal Analyst, Forrester Research

Sucharita serves eBusiness & Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

Andreas Grabner 
David Jones 
Practice Director, APM Best Practices, Dynatrace

David Jones is an APM Technical Evangelist and has been with Dynatrace for 8 years, he has 20 years’ experience working with web technologies from the first commercial HTML editor to the latest DPM platform at organizations such as Gomez (Waltham), S1 Corp (Atlanta), Broadvision (Bay Area), Interleaf/Texcel (Waltham), i4i (Toronto) and SoftQuad (Toronto).