2016 Digital performance benchmark for Australian retailers

How site response times, site complexity and demanding consumers are impacting retailer revenue today.

Retail is a global game. Consumers around the world demand that sites load in 3 seconds otherwise 46% of people will shop elsewhere.

In an effort to give Australian retailers a context for their own digital performance, Dynatrace has spent the last year analysing the data of 300+ retailers from nine countries.


At the close of 2015, Australian retailers had increased the complexity of sites. Serving up an average homepage response time of 8.2 seconds. Way behind global standards and consumer expectation.