2016 Digital performance benchmark for Australian retailers

How site response times, site complexity and demanding consumers are impacting retailer revenue today.

Retail is a global game. Consumers around the world demand that sites load in 3 seconds otherwise 46% of people will shop elsewhere.

In an effort to give Australian retailers a context for their own digital performance, Dynatrace has spent the last year analysing the data of 300+ retailers from nine countries.

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At the close of 2015, Australian retailers had increased the complexity of sites. Serving up an average homepage response time of 8.2 seconds. Way behind global standards and consumer expectation.