The State of Digital Business, 2015 to 2020


By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

According to this report, 46% of executives believe that in less than five years digital will have an impact on more than half their sales. Where are you in your digital transformation efforts?

Nigel Fenwick, VP and Principal Analyst of Forrester helps outline what it takes to activate digital transformation in this report.

Key Takeaways include:

  • Revenue Will Quickly Move To Digital; Digital is approaching a tipping point. Over the next five years, companies will begin to see digital affect the majority of their revenues. Most of today’s companies are unprepared for this change.
  • Companies Need Strong C-Suite Partnerships; Digital transformation is so pervasive that enterprises cannot leave it solely to a single executive. Transformation is the responsibility of the CEO and the entire executive team. A strong CMO/CIO partnership is needed to create value throughout the customer life cycle.
  • Modify your Process and Technology to Focus on the Evolving Customer; World-class digital experiences depend upon deep customer understanding, strong delivered CX and seamless technology integration, all supported and driven by strong analytics.
  • Digital Transformation Requires Teamwork; Customer touchpoints span across channels, impacting every part of an organization. Teamwork across organizational siloes is critical to deliver targeted customer outcomes.

Forrester Webcast Replay