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Survey Report: Mobile Apps

What Consumers Really Need and Want

Key Points:

A survey of more than 3,500 global respondents reveals that 85 percent of survey respondents prefer mobile apps over mobile websites, primarily because apps are more convenient, faster, and easier to navigate.

The survey “Mobile Apps: What Consumers Really Need and Want”also revealed slightly more than half of users have experienced a problem with a mobile app.Among those who have experienced a problem:

  • 62 percent reported a crash, freeze or error.
  • 47 percent experienced slow launch times.
  • 40 percent have tried an app that simply would not launch.

Users will not tolerate problematic mobile apps, 79 percent will retry a mobile app only once or twice if it failed to work the first time.

Want to know more about your customers’ mobile app experience expectations and what they really want?

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